Austin Gere, Founder of CBN
Why I Started CBN
My name is Austin Gere. Being a former High School and D1 Collegiate-level athlete, I know it is nearly impossible to eat three quality meals a day as a child. At most, you have a decent dinner and that is about it. Between early morning hours of school and (most of the time) no breakfast, a mediocre lunch, after-school sports, H.W., and maintaining a healthy social life, most kids do not get the proper nutrition they need to excel. Our goal with CBN supplements is to fill the gap and ensure that young athletes can prosper like they should with the aid of proper nutritional supplements geared towards youth athletes.
I started to develop the concept 5 years ago as a freshman in college playing D1 Track & Field. Going through H.S. and College, I discovered that there is a significant athleticism gap throughout the levels of Youth Sports. This difference is what truly makes athletes stand out from their peers and go on to progress into higher levels of competition. The issue is, most children and parents do not notice this gap and parents have their child play their sport 7 days a week. This is all that they focus on. They believe that if their child practices only the skills they need 7 days a week, they will eventually become a Derek Jeter or Tom Brady.
The reality is this does not happen, and parents will spend thousands upon thousands of dollars to try and get the child better. But they plateau. The reason for this is Derek Jeter and Tom Brady are full-grown adults with not only the proper skills, but the proper athletic training and proper diet and nutrition to make them who they are. When you only focus on one aspect of the sport, you do not progress as you should, and this is happening to millions of young athletes across the US! Every parent whose child plays sports’ dream is for them to move on and play College sports to save thousands of dollars of college debt.
My parents and I were stuck in that same mindset of practicing nonstop. Only after going through it all did we realize that this is not how to truly progress in sports, regardless of age group. I want to open the eyes of parents and have them save thousands of dollars on sports training for their kids, and eventually see more children achieve their dream of going to college playing sports!